Fashion with a Conscience: The Toms Story


I’ll be honest. I don’t own a single pair of TOMS. I always thought it was just a cult brand for the Surfer, Nature-loving market. I knew that it was a good brand with a charitable mission. But the specifics, I wasn’t fully aware of. All I knew was that they had cute designs, they looked mighty comfortable and all the cool kids in Alabang were sporting them. It’s such a shame that I only got re-acquainted with the brand about 2 weeks ago. Had I known that this was what TOMS was all about, I would have bought myself a couple of pairs years ago! Friends, I don’t like to hard-sell as I hate being hard-sold..but for this brand I will have to push every button just to reach you. After meeting with the TOMS team the other night, I am convinced that this is a product I will strongly support and hope that my dear readers will support to. Think about it this way, you need cute and comfortable shoes right? So why not pick a brand that allows you to DIRECTLY affect another person’s life. It’s not as if we’re encouraging a dole out..they’re shoes that are worth every penny, durable and stylish..and ultimately shoes that will do you good and another person good. ONE for ONE. Simple, no frills, straight to the point. Please watch the video below, it’s only a 3 minuter so clickity-click-click!

WHY SHOES?
In many developing countries, children must walk barefoot for miles to school, clean water and medical help.Hundreds of millions of children are at risk of injury, infection and soil-transmitted diseases that most can’t afford to prevent and treat. Children who are healthy are more likely to be successful students, and access to education is a critical determinant of long-term success. A village of healthy, educated children have a better chance of improving the future of their entire community.- TOMS

FAST Facts About TOMS
THERE IS NO TOM
Our founder’s name is Blake. TOMS is actually an abbreviation for “Shoes for a Better Tomorrow”, but we couldn’t get that on the back of a shoe, so we shortened it to TOMS.
WE ARE CONSIDERATE OF LOCAL BUSINESSES
Going in and trampling the local economy would be downright un-TOMSy. We always try to make sure there won’t be any mom and pop shoe makers put out of business by our giving activities.
WE DONT GIVE ONCE AND LEAVE
We keep giving. Kids grow out of shoes. So we strive to set up sustainable giving partnerships that allow us to give repeatedly as children grow.
WE DONT DO IT ALONE
As of September, our customers have given away 1,000,000 pairs of shoes (awesome), and could only have done so through our vetted NGO partners on the ground in each location. If our little family of employees had to do that all themselves, they’d never have time to make new shoes or answer your calls.
WE DONT GIVE GLITTER OR WEDGES TO CHILDREN
Promise. Not to say they wouldn’t like them, but the shoes hand-placed on children’s feet are specially designed for their terrain and environment.
GIVING ISN’T INSTANTANEOUS
When a purchase is made, it takes about 4-6 months from purchase to feet.
KIDS DONT MAKE OUR SHOES
This one is for the real cynics out there. Our factories in Argentina, Ethiopia, and China are all AAA rated, and third-part audited to ensure they employ no child labor, and pay fair wages.
WE DONT JUST “DECIDE” TO START GIVING SHOES TO A VILLAGE
We’re learning a lot, but still rely heavily on local experts to determine our areas of giving.

Visit their Facebook Page for more details 
on how you can get involved!

SO What’s NEXT for TOMS???

Imagine my excitement when I heard about the EYEWEAR line! Can you imagine being able to bring the gift of SIGHT to someone?! Wow. And the shades are topnotch too! Syempre nag-feeling eyewear models na kami..I loved all their designs, classic with that unique twist. High quality with intricate details on the actual frames 🙂
            
Thanks Mich Araullo for my summery top!:)

Alessa and I wanted to help TOMS in our own little way so we thought of making this little instructional video for the TOMS Paper Lantern 🙂 If you have a minute to spare, please watch our little labor of love. More details about this Christmas Project here!



Be part of the ONE for ONE movement!
www.toms.com

4 Responses to Fashion with a Conscience: The Toms Story

  1. Hi, Patty! Love your blogsite..always looking forward to Tuesday for your travel blog. Btw, can I know where is TOMS store in the Philippines. Thanks and more power! 😉

  2. I love your instructional video, fun! I’ve heard of their mission before and really admire the company for staying true and now venturing in giving the gift of sight. I still own nothing of TOMS, maybe that’s what I’ll get myself for Christmas. a gift that keeps on giving. ganda. 🙂

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